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University of Hawai’i News | February 25, 2026
While they were freshmen in the University of Hawaiʻi at Mānoa Shidler College of Business’ Direct Admit Program, alumnae Amber Abara (BBA ’12, MS ’21) and Morgan “Birdy” Cobb (BBA ’12, MS ’21) crossed paths and quickly became best friends. What they didn’t know then was that their friendship would later spark a business—one inspired by a vivid dream Abara had during their master of science in marketing management program.
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